Document Propare List - Project Proposal Template

1. About the Company 

a) Year of incorporation  
b) How has the company progressed over the years? What are some significant milestones that the company has achieved? 
c) Key business activities and products/ services  
d) Key customer segments/ markets and overseas presence (if any) 
e) Company’s growth plans and/ or targets for internationalisation
a) 公司成立的年份  
b) 公司这些年来是如何发展的？公司取得了哪些重要的里程碑？
c) 主要业务活动和产品/服务  
d) 主要客户群/市场和海外业务（如果有的话） 
e) 公司的发展计划和/或国际化的目标


if [for – Innovation & Productivity] 创新和生产力提升


2. About the Project (Please answer the section(s) below if your project has the following scope) 

a) Process Redesign/ Automation  流程重新设计/自动化  
i. Describe the current state of your business operations or processes.  
ii. Describe challenges or opportunities. Use figures where possible. 
iii. How will the project address the above challenges/ opportunities? 
iv. What productivity improvements do you expect to derive from the project? (please illustrate with before and after productivity indicators) 
v. Describe the reasons for your choice of consultant and/ or solution provider (if applicable). 
i. 描述你的业务运营或流程的当前状态。 
ii. 描述挑战或机遇。尽可能地使用数字。
iii. 该项目将如何应对上述挑战/机遇？
iv. 你期望从该项目中获得哪些生产力的提高？(请用前后的生产力指标来说明) 
v. 描述你选择顾问和/或解决方案供应商的原因（如果适用）。


b) Product Development  产品开发 
i. Describe the product or technology that you are developing. 
ii. What are the similar systems/ solutions in the market (if any)? How is your product different or better?  
iii. What are the barriers to entry (if any) that will make replication of your product / service difficult for your competitors? 
iv. For this product, what is the target market in terms of size, customers, market niche and geographical coverage?  
v. What are your pricing, promotion, sales and distribution strategies?  
vi. Have you obtained any indications of interest from relevant reference customers, partners or third party investors for the proposed project?  
i. 描述你正在开发的产品或技术。
ii. 市场上有哪些类似的系统/解决方案（如果有的话）？你的产品有什么不同或更好？ 
iii. 有哪些进入壁垒（如果有的话）将使你的产品/服务难以被竞争对手复制？
iv. 对于这个产品，在规模、客户、市场定位和地理覆盖方面的目标市场是什么？ 
v. 你的定价、促销、销售和分销战略是什么？ 
vi. 你是否从相关参考客户、合作伙伴或第三方投资者那里获得了对拟议项目感兴趣的迹象？ 


if [for – Core Capabilities ]  核心能力提升

2. About the Project 
a. Describe the current state of your business operations or processes.  
b. Describe challenges or opportunities. Use figures where possible. 
c. How will the project address the above challenges/ opportunities? 
d. Describe the reasons for your choice of consultant and/ or solution provider (if applicable). 
a. 描述你的业务运营或流程的当前状态。 
b. 描述挑战或机遇。尽可能地使用数字。
c. 该项目将如何应对上述挑战/机遇？
d. 描述你选择顾问和/或解决方案提供商的原因（如果适用）。


3. Project Outcomes 
a. How will this project help your company build new capabilities and contribute to your growth/ internationalisation plans? 
b. List the quantitative outcomes and qualitative outcomes. 
a. 这个项目将如何帮助你的公司建立新的能力并为你的增长/国际化计划做出贡献？
b. 列出定量的结果和定性的结果。


if [for – Market Access ] 市场扩张

2. Expansion Plan 
a. How will this project contribute to your growth/ internationalisation plans? 
b. What is the target country and/ or market segment and reason(s)? 
c. Key competitors in target country and/ or market segment [Please skip (d)-(g) if you are applying for a Standards project] 
d. Competitive advantage/ unique selling point of product/ service in target market  
e. Past successes/ track record in target market (if any) 
f. Who are the existing partners/ network in the target market? What are the available opportunities in the market? (if any) 
g. Other benefits to be reaped by company (if any)  
a. 这个项目将如何促进你的增长/国际化计划？
b. 目标国家和/或细分市场是什么，原因是什么？
c. 目标国家和/或细分市场的主要竞争对手 [如果你申请的是标准项目，请跳过(d)-(g)项] 。
d. 目标市场的竞争优势/产品/服务的独特卖点  
e. 过去在目标市场的成功经验/业绩记录（如果有的话） 
f. 谁是目标市场的现有合作伙伴/网络？市场上有哪些可用的机会？(如果有的话) 
g. 公司将获得的其他利益（如果有的话）  

4. Project Milestones 项目里程碑
Key Activity :  
Eg. Business requirements gathering  业务需求收集   Start YY/MM/DD   End YY/MM/DD
Eg. Development of system with XX functions  开发具有XX功能的系统    Start YY/MM/DD   End YY/MM/DD